Michael Wilmet
Founder & CEO

As a direct marketing veteran and renowned big game hunter and fisherman, Mike brings a wealth of knowledge and experience to ISMN, which he founded in 1995.

Mike has over 30 years of experience in advertising and marketing. In addition to being acknowledged as one of the country's Top 200 Brightest and Most Powerful Direct Marketers by Target Marketing Magazine, he is a frequent speaker and active member of America's leading advertising and marketing associations.

An ardent outdoor enthusiast since childhood, Mike is a Life Member of Safari Club International and the National Rifle Association. He's also an Associate Boone & Crockett Club member, and an active member of The Foundation of North American Wild Sheep, Ducks Unlimited, the Rocky Mountain Elk Foundation and Bass Angler's Sportsman's Society.

Rachel Wilmet
President

Rachel brings both her love for fly fishing and over two decades of marketing savvy into play as the president of ISMN. In her spare time, she is also a renowned breeder and handler of champion Arabian horses with dozens of national and international awards to her credit (including five Canadian National Championships) .

Over her career, she has played a pivotal role in promoting women's outdoor activities and issues around the country, and is an active member of Safari Club International and the International Fly Fishing Association.